Originally Bright Health, Nueu Health rebranded in 2024, distancing itself from its place in the market as a value-based care insurance provider. In its new form, it's closer to a value-based care provider and linker of services. Medicare Advantage, Bright Health's original growth vessel, has seen drastic competition growth, and it makes sense that Neue Health would pivot slightly to find new areas of growth. It will be interesting to see how they address getting closer to point of care services moving forward (February 2024).