Braces (and dental care in general) are wildly expensive in the US. Enter Candid and its B2C orthodontic offerings, using digital-first technology to help drive down the cost of orthodontic services and passing along the savings to consumers. With multiple corners of healthcare going digital, it makes sense that dental and orthodontic services could be disrupted as well. One thing is for sure - with the cost of healthcare and dental services going up year over year, any cost savings for patients is greatly appreciated. (April 2024)