Medical bills, and the medical billing cycle, are complex and opaque to patients. Very rarely will you get a quote for a service, and sometimes even getting an estimate is an exercise in complex accounting. Enter Cedar, offering personalized medical billing in a digital-native solution. It's been hugely successful ($200mn raised in Series D alone), and its services extend beyond just payments, all the way to patient intake forms and more. They've got an interesting view - that going digital-first in billing, while prioritizing patient satisfaction, could make the entire process less cumbersome for patients...and they might just be right. (April 2024)