Freshpaint is a San Francisco-based company that developed a "Privacy Platform to safeguard PHI and make [your] marketing stack HIPAA compliant", meaning it specializes in customer data platforms designed to facilitate marketing by analyzing customer information while protecting healthcare data privacy. Founded in 2019 by web analytics veterans Michael Malis and Steven Fitzsimmons, Freshpaint provides non-engineering teams with tools to automate analytics tracking and generate behavioral customer datasets. Their platform enables businesses to automatically collect page views, clicks, and other user interactions, then activate this data across hundreds of out-of-the-box integrations with analytics and marketing tools. In July 2024, Freshpaint secured $30.7 million in Series B funding led by Threshold Ventures, bringing its total funding to $41.8 million over four rounds. Overall, the company is committed to helping businesses manage customer data efficiently while ensuring compliance with privacy regulations, particularly within the healthcare sector through secure data-driven marketing and analytics. February 2025)