A lot of emphasis has been placed on point of care - but what about transportation for care? Enter Kinetik - using its software platform to connect the healthcare transportation ecosystem, a traditionally fragmented and frustrating space for patients and providers alike. This makes a lot of sense - despite the growth of at home care and digital/telehealth services, there will likely always be a face-to-face component of healthcare, and transportation needs across the entire supply chain. But will Kinetik be the winner if other logistical/transportation giants like Uber or Amazon decide to invest heavily in the space? Who knows...but it's definitely not an excuse to avoid innovation. (September 2023)