Everyone knows healthcare is expensive and bloated. There's been a rise of direct-to-consumer (D2C) healthcare companies, slashing costs by cutting out administrative layers and insurance providers, providing more direct care to patients. Nomi Health is one of these (also, see Sesame). As healthcare costs rise (as well as insurance premiums, deductibles, and out of pocket expenses) it appears that D2C has carved out a sizable niche. The bigger question - which companies will be the ultimate winners, and will more patients adapt to models where insurance is not prioritized? (May 2024)