OneBody is a really interesting case study on the rapid evolution of the physical therapy industry, where innovation happens fastest in private practices unencumbered by red-tape seen in larger organizations (much like in the tech startup world). They've got a fascinating story - led by an elite Israeli athlete, they've built in tons of flexibility for both patients and providers...such as weekly telehealth hours to help improve work-life balance, direct mentorship from the CEO to staff, and mandatory 1:1 treatment requirements to allow clinicians to focus on patients rather than notes or care extenders. And, separately, they've got a beautiful clinic in New York's Upper West Side - one of the most desirable neighborhoods in all of New York City. (October 2024)