Soda Health is a healthcare technology company focused on building solutions that address health inequities by connecting individuals to essential resources through their Smart Benefits platform. This platform enables health plans to offer personalized, card-based benefits that can be dynamically managed and restricted to approved items, ensuring members access necessary products and services such as healthy foods, over-the-counter medications, and transportation. By integrating with a network of retail partners, including major grocery stores and pharmacies, Soda Health turns everyday purchase points into opportunities for care, aiming to bridge the gap between the cost of living and living healthier. Their approach combines retail data, social determinants of health, and self-reported information to personalize support and resources, ultimately striving to reduce health disparities and improve overall well-being. (February 2025)