Ask any American - the emergency room is scary - both financially, and medically. There's been a huge growth in "urgent care" centers in the US over the past two decades to address this gap, but potential ER visits still cause anxiety for millions of Americans. Enter Sollis Health, which is combining concierge urgent care and emergency care, lending innovation and disruption to both the urgent care and emergency room care environments post-pandemic. Utilizing a membership-only structure, it's an interesting way to approach emergency care "pre-emergency" by combining urgent care access with those unforeseen emergencies. An interesting way to merge peace of mind, urgent care, emergency care, and startup innovation. (April 2024)