
Demand Generation Manager
Job Description
About Carrot:
Carrot Fertility is the leading global fertility care platform, serving people of every age, race, income, sex, sexual orientation, gender, marital status, and geography. Trusted by hundreds of multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. Whether there is a need for care through fertility preservation, male-factor infertility, pre-pregnancy, IVF, pregnancy and postpartum, adoption, gestational surrogacy, or menopause, Carrot supports members and their families through many of the most memorable and meaningful moments of their lives. With Carrot, you can pursue your possible.
The Role:
Carrot is seeking an experienced Demand Generation Manager to develop and execute account-based marketing (ABM) and demand generation programs that generate new qualified pipeline, accelerate deals, and grow revenue.
You will be responsible for developing and executing personalized campaigns for target accounts, expanding existing inbound and outbound campaigns across email, in-person and virtual events, webinars, content syndication, social media, and ...
The Real Dill ☘️
Here's some interesting stats from Carrot's "Fertility at Work" survey: "12% of respondents had access to dedicated fertility benefits...24% covered adoption fees, and only 10% included gestational carrier services (commonly referred to as surrogacy)." There are quite a few players in this fertility employee benefits space (such as Progyny), and consolidation is already occuring (see Ro's purchase of Modern Fertility). Carrot is banking on its global reach, extensive network of fertility clinicians across specialties (OBGYNs, doulas, midwives, and more), and robust telehealth offerings to be the company to beat. (May 2024)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About Carrot Fertility
Global fertility employee benefits provider
MissionTo provide comprehensive fertility and family-forming care
Wow FactorClaims highest single embryo transfer (SET) rate of any fertility benefits provider (93%)
Company benefits
- 🦷 Dental
- 👀 Vision
- 🧠 Mental health benefits
- 🐣 Maternity/paternity leave
- 🏦 401K/retirement
- 🏡 WFH stipend
- 🏝️ Paid time off
- 🔐 Health insurance
Pickle is not affiliated with listed companies unless otherwise noted.
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