
Job Description
We are looking for an experienced Digital Marketing Manager to own the paid media for Everlywell across paid search, display, and expansion ppc channels. You’ll join a team of passionate and mission-driven marketers striving to make lab testing accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the acquisition and product team.
What You'll Do:
- Own end to end management of multiple ppc channels: paid search, display, and test channels.
- Maintain ongoing measurement of channel level KPIs and report on performance daily, weekly and quarterly.
- Deploy best in class Google Ads practices across PMAX, Shopping, and Search ads.
- Begin to scale local search ad campaigns for our growing in-person testing option.
- Create and drive campaigns leveraging rules based automation to scale and evolve the existing robust program.
- Consistently facilitate detailed audience segmentations and/or keyword research to inform bid strategies and collaborate closely with cross-functional stakeholders through deep understanding of our customers.
- ...
The Real Dill ☘️
At-home testing became commonplace during the pandemic, but Everly Health has actually been around since before then - and rode the at-home testing tsunami of COVID-19 to huge growth. Today, they've assembled a range of at-home testing products ranging from thyroid, fertility, food allergies and more. However, competition is fierce - direct-to-consumer testing is becoming more and more commonplace...though Everly has quite the head start. (May 2024)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About Everly Health
Digital health for at-home diagnostic testing
MissionTo deliver remote and advanced diagnostics-driven care
Wow FactorClaims to serve 20mn+ patients annually
Company benefits
- 🔐 Health insurance
- 🐣 Maternity/paternity leave
Pickle is not affiliated with listed companies unless otherwise noted.
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