About the Group Manager, Web Marketing Strategy & Experience at Headspace:

As the Group Manager, Web Marketing Strategy & Experience you will be responsible for the Headspace website and partner with Product/Web Dev and Creative to deliver a site that best positions our brand while building a user experience to hit our growth targets for B2B and DTC. This position:

• sits in Marketing and therefore will be responsible for the marketing portion of web, working closely with our product web lead on a unified strategy, technical needs and prioritization
• reports into the Senior Director, Digital Marketing & Operations

What you will do:

• Scale and optimize our current SEO program, identifying gaps and opportunities as we continue to build a best-in-class program; partner with Product on technical optimization needs
• Build and expand upon existing web strategy to drive traffic, engage/educate users, and drive conversions for DTC and  B2B business
• Manage a team of Web Managers in strategy / execution of their work along ...