**About the Manager, Product Marketing (Consumer)**at Headspace:

We are seeking a Manager, Product Marketing Consumer to lead strategic product marketing initiatives that drive the growth and success of Headspace’s consumer business. This hybrid role combines leadership responsibilities with direct, hands-on contributions to strategy development, execution, and cross-functional collaboration. The ideal candidate combines marketing expertise, including ability to directly lead campaigns, with analytical rigor to analyze performance of key initiatives to optimize strategy and identify opportunities.

What you will do:

Individual Contributions:

• Drive the consumer product marketing strategy and execution, including building and managing the product marketing roadmaps based on organizational goals.
• Leverage research and data to deeply understand consumer needs, behaviors, and pain points, informing actionable strategies.
• Develop and implement data-driven go-to-market strategies for product launches, feature rollouts, and growth campaigns, directly managing key initiatives.
• Create compelling product/features positioning, messaging, and value propositions that resonate with target user segments.
• Monitor and analyze marketing performance to identify growth opportunities and inform decision-making.
• Recommend strategies ...