As Headway’s first Marketing Operations Lead, you’ll play an integral role in evolving Headway’s provider marketing operations & tech stack. Reporting directly to the Head of Demand Generation, you’ll set the vision for marketing operations at Headway and start creating high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system. 

You Will:

• Build a 0 to 1 marketing operations strategy that sets our marketing function up to scale successfully
• Create and execute on a marketing operations roadmap that drives measurable business outcomes
• Own and improve our marketing tech stack (Marketo, Builder.io, GA, tag manager, etc)
• Manage the technical components of our paid channels – like setting up pixels and monitoring conversion events
• Create and own internal processes that make our marketing team and campaigns more efficient
• Partner with our RevOps team to ensure that our marketing processes are aligned with sales processes

You'd be great for this role if:

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