Pickle Logo
    job banner
    Headway
    Posted over 2 years ago

    Growth Marketing Lead, Paid Social

    $108,000 - $135,000 per year
    Remote, United States | Remote

    Job Description

    Our Performance Marketing team is building a best in class acquisition engine. We are looking for an outcome-oriented digital marketer to scale our paid social channels to grow our mental health provider network. The ideal candidate has experience leading and optimizing performance campaigns with specific direct-response goals (CPL, CPA), translating paid media strategy into concrete plans with internal partners and executing those plans down to the last detail without missing a growth target.

    You Will:

    • Own and manage our paid social (Meta, LinkedIn) marketing channels and budget, ensuring we hit our monthly cost and volume goals
    • Create a streamlined process for continuously creating, launching and testing new ads and messaging campaigns
    • Partner with internal teams (Design, Content, Revenue Operations, Product Marketing, Marketing Analytics) to strengthen the efficacy of our performance marketing programs
    • Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
    • Support in the development of new landing pages and digital touchpoints to supplement the ...

    The Real Dill ☘️

    One of 2023's newly crowned HealthTech unicorns (a company with a valuation exceeding $1Bn), Headway's growth has been massive (as has the larger societal acceptance of digital mental health solutions). They've seemed to thread the needle between matching patients with mental health providers that through in-network insurance benefits despite overall reductions in investment across the behavioral health sector. According to Rock Health, investors poured $2.1 billion into behavioral health companies in 2022, a 56% decrease from the $4.8 billion raised in 2021...time will tell if Headway is the exception to this trend. (October 2023)

    JL

    Jon Lee, PT, DPT, OCS, FAAOMPT, MBA

    Pickle co-founder

    About Headway

    Mental health platform connecting users with licensed therapists who accept insurance for virtual counseling sessions.

    πŸš€

    MissionBuilding a new mental healthcare system

    🌟

    Wow FactorNow includes over 26,000 providers participating in-network with 19 different insurance plans

    Company benefits

    • πŸ“ˆ Stock/equity
    • πŸ” Health insurance
    • 🦷 Dental
    • πŸ‘€ Vision
    • πŸ›Ÿ HSA (Health Savings Account)
    • 🏑 WFH stipend
    • 🐣 Maternity/paternity leave
    • πŸ“• Learning and development allowance
    • 🏦 401K/retirement

    Pickle is not affiliated with listed companies unless otherwise noted.

    The job search that fits your personality

    Personalized matches for clinicians, for the coolest jobs in the clinic or beyond

    side blog shape