As our Senior Manager of Marketing Campaigns, you’ll have the unique opportunity of being responsible for shaping Headway’s integrated campaigns vision and strategy. You’ll orchestrate the marketing campaign calendar, including overseeing the content strategy, development, measurement and optimization for webinars, online and offline events, as well as integrating campaign themes across channels (paid media, lifecycle, and SEO). You build a team of campaign marketers, instilling a culture of analytical decision making and experimentation. 

You will...

• Be responsible for the strategy, development, measurement and optimization of the marketing campaign calendar, primarily centering around online and offline events.
• Own the lead target from campaigns, partnering closely with our sales team to iterate on lead targeting and quality feedback loops.
• Manage, build, and coach a high-performing team that consistently achieves targets.
• Partner closely with our in-house clinical team to gain a deep understanding of provider needs and develop content themes and story arcs.
• Onboard new clinical organizations to build co-marketing partnerships with.
• Foster a ...