About the Role:

Hello Heart is seeking a Senior Email Marketing Manager to lead and drive our B2C email marketing initiatives targeting eligible consumers/members. As a Senior Email Marketing Manager, you will be responsible for developing, executing, and optimizing email campaigns that engage, educate, and inspire our audience while promoting heart health awareness and the Hello Heart solution.

Responsibilities

• Develop and execute a comprehensive email marketing strategy that aligns with Hello Heart's mission and business goals, with a strong emphasis on a growth mindset.
• Plan, create, and deploy email campaigns, including newsletters, promotions, and personalized content, to engage and retain our consumer/membership base.
• Utilize your coding skills to create responsive and visually appealing email templates. Design emails that align with our brand identity and messaging.
• Utilize data-driven insights to segment the email list effectively and target specific consumer groups with relevant and personalized content.
• Collaborate with cross-functional teams to create compelling email content, graphics, and subject lines that drive open rates, click-through ...