This position is responsible for operationalizing integrated marketing plans by executing data segmentation, campaign implementation, optimizing initiatives leveraging martech tools, and reporting campaign analytics. The Senior Marketing Operations Manager sits on our Corporate Marketing team and is responsible for our marketing operations strategy, process and execution.  In this role, you will own our corporate marketing technology systems, and be expected to manage projects end-to-end, report on channel performance, and partner with our external agency to deliver high-quality and effective campaigns. The role plays a key role in championing an omni-channel experience by unearthing opportunities to balance a relationship based selling approach with digital interactions that complement sales efforts.

Duties and Responsibilities:

• Oversees Marketing access to Salesforce Sales Cloud CRM and other components of marketing tech stack
• Partners with GTM Ops and Salesforce teams, and other departments to outline a holistic data landscape that can be harnessed by the Marketing team.
• Defines the marketing operations and performance measurement vision, ...