Job Description
We are looking for an experienced Sr. Content Strategist to lead and implement the content strategy for Consumer Marketing. You will combine strategy and execution, creating messaging frameworks, content plans, and journeys that boost engagement. Reporting to the Sr. Director, Marketing, Member Engagement & Content Strategy, you will inspire creativity, establish foundational content, and collaborate with teams to develop content strategies that increase member engagement. This is a great opportunity to build a content strategy function and contribute to impactful marketing efforts.
Responsibilities:
- Strategy & vision: Communicate a strategic, content vision that aligns with Consumer Marketing's OKRs, using data-driven insights to improve marketing programs and measure results.
- Leadership & team development: Build a high-performing content strategy function. Mentor team members and implement scalable processes to improve content across the marketing organization.
- Content strategy & messaging: Lead the creation of content strategies, including journey mapping, persona-based messaging, and content planning for scalable growth across channels. Tailor content for both client and ...
The Real Dill ☘️
Healthcare benefits are a huge expenditure for employers - some estimates show several thousands of dollars per full-time employee. Companies like Included Health have found a huge opportunity to allay some of these costs by offering care directly, and expanding into adjacent services for employers and employees. And, when you calculate how many employees the largest of employers cover (like one of their clients, Wal-Mart), that's a huge financial opportunity for both Included Health and the companies saving money on healthcare expenses for employees. (July 2024)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About Included Health
Healthcare navigation & virtual care services for employers
MissionTo raise the standard of healthcare for everyone
Wow FactorIncludes Wal-Mart amongst its corporate clients
Company benefits
- 🔐 Health insurance
- 🦷 Dental
- 👀 Vision
- 🏝️ Paid time off
Pickle is not affiliated with listed companies unless otherwise noted.
The job search that fits your personality
Personalized matches for clinicians, for the coolest jobs in the clinic or beyond
