As the leader of our Content Strategy team you will amplify the impact of Included Health on the members by bringing our services to more of our members. We are seeking a strategic and visionary Director of Content Strategy to lead the content and creative function for Consumer Marketing. In this role, you will be responsible for developing and executing a content vision that drives engagement, supports business objectives, and delivers measurable results. You will manage the entire content strategy lifecycle, from developing messaging frameworks and content journeys to overseeing a creative team responsible for all content output. The ideal candidate excels at leading teams, driving innovation, and fostering collaboration, while building a scalable content strategy function that elevates the organization’s marketing initiatives.

Responsibilities:

• Strategy & vision: Define and communicate a strategic content vision that aligns with Consumer Marketing’s OKRs. Leverage data-driven insights to guide content development and optimize marketing initiatives to achieve measurable results.
• Leadership & team development: Build, ...