Director, Consumer Marketing Content Strategy
Job Description
As the leader of our Content Strategy team you will amplify the impact of Included Health on the members by bringing our services to more of our members. We are looking for a strategic and visionary Director of Content Strategy to lead the content and creative function for Consumer Marketing. Reporting to the Sr. Director, Marketing, Member Engagement & Content Strategy, you will develop a content vision that inspires engagement, supports our goals, and delivers measurable results. You will manage the entire content strategy lifecycle, from developing messaging frameworks and content journeys to overseeing a creative team responsible for all content output. You will excel at leading teams, driving innovation, and encouraging collaboration, while building a scalable content strategy function that elevates our marketing plans.
Responsibilities:
- Strategy & vision: Define and communicate a strategic content vision that aligns with Consumer Marketing's OKRs. Use data-driven insights to guide content development and increase marketing plans to achieve measurable results.
- Leadership & team ...
The Real Dill ☘️
Healthcare benefits are a huge expenditure for employers - some estimates show several thousands of dollars per full-time employee. Companies like Included Health have found a huge opportunity to allay some of these costs by offering care directly, and expanding into adjacent services for employers and employees. And, when you calculate how many employees the largest of employers cover (like one of their clients, Wal-Mart), that's a huge financial opportunity for both Included Health and the companies saving money on healthcare expenses for employees. (July 2024)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About Included Health
Healthcare navigation & virtual care services for employers
MissionTo raise the standard of healthcare for everyone
Wow FactorIncludes Wal-Mart amongst its corporate clients
Company benefits
- 🔐 Health insurance
- 🦷 Dental
- 👀 Vision
- 🏝️ Paid time off
Pickle is not affiliated with listed companies unless otherwise noted.
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