The Sr. Director of Public Relations & Brand will drive consistent brand messaging across all external channels and lead the execution of the company’s core PR program, including media relations, thought leadership, speaking opportunities, and awards programming. This role will collaborate with the VP of Corporate Communications, the Director of Brand Content, and other cross-functional teams to align messages and campaigns with the corporate narrative, branding, and business goals.
This individual will measure progress against brand-level goals to enhance awareness, understanding, and engagement across key channels and audiences. They will monitor industry trends to maintain the brand’s relevance and competitiveness and will also liaise with non-market-facing teams to ensure brand priorities are integrated into all workflows and deliverables.
Key responsibilities include codifying the brand’s voice, tone, and visual identity in partnership with content creators and creative leadership, ensuring consistency across all touchpoints and channels. The Sr Director of PR & Brand will also manage the proactive media relations ...