The Marketing Manager will manage downstream strategic and tactical marketing activities for Included Health. This position is responsible for the successful planning and execution of B2B marketing campaigns and programs to drive lead generation and sales enablement through the sales cycle. This role manages B2B demand generation efforts, including overall strategy, vendor selection and contracts, deployment, optimization and reporting. The Marketing Manager works closely with members of the Corporate Marketing and Business Development teams to develop and drive top of funnel opportunities.

Duties/Responsibilities:

• Collaborate with key stakeholders to articulate and promote Included Health’s value proposition and competitive positioning to prospective health plan and public sector customers, as well as existing partners.
• Design, develop, and implement innovative marketing strategies and campaigns to generate interest and high-quality leads among health plan and public sector buyers, supporting growth objectives and driving pipeline opportunities for the Sales team.
• Plan and execute integrated, multi-channel marketing initiatives, including email campaigns, webinars, events, digital/social programs, advertising, direct ...