Job Description
As our Director / Head of Growth Marketing you will lead the next chapter of growth, overseeing the entirety of our growth marketing program: developing vision, strategy, and accomplishing performance-based growth marketing plans including oversight of a multi-million dollar paid media budget. You will report to the Included Health Senior Director of Care Delivery & Strategy. You will use your leadership experience and subject matter expertise to build a high-performing team that is focused on delivering world-class visit growth for Included Health.
Responsibilities:
- Drive growth and paid media strategies to meet revenue and consumer targets, with a focus on sustainable, efficient growth. Oversee channel roadmap, optimization and expansion
- Lead holistic, data-driven marketing approaches to enhance brand awareness, visit and engagement targets
- Lead the media strategy and full funnel activations across Paid Social, ASO, Influencer Marketing, Partnerships, Affiliate, etc
- Identify and proactively craft new processes and approaches to leverage paid media to drive revenue growth
- Implement and monitor measurement metrics and ...
The Real Dill ☘️
Healthcare benefits are a huge expenditure for employers - some estimates show several thousands of dollars per full-time employee. Companies like Included Health have found a huge opportunity to allay some of these costs by offering care directly, and expanding into adjacent services for employers and employees. And, when you calculate how many employees the largest of employers cover (like one of their clients, Wal-Mart), that's a huge financial opportunity for both Included Health and the companies saving money on healthcare expenses for employees. (July 2024)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About Included Health
Healthcare navigation & virtual care services for employers
MissionTo raise the standard of healthcare for everyone
Wow FactorIncludes Wal-Mart amongst its corporate clients
Company benefits
- 🔐 Health insurance
- 🦷 Dental
- 👀 Vision
- 🏝️ Paid time off
Pickle is not affiliated with listed companies unless otherwise noted.
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