Job Description
Meru Health is currently looking for a Senior Manager, Lifecycle Marketing, to join on Denver team.
YOUR MAIN RESPONSIBILITIES:
We’re looking for a strategic, creative and data-driven lifecycle marketing expert to own all aspects of our lifecycle marketing; from nurturing and converting leads to driving engagement and retention with users throughout their Meru Health journey. This role will work cross-functionally with marketing, product, data and clinical teams to develop compelling storytelling, deliver campaigns that add value at every touchpoint, and achieve growth through hypothesis-driven experimentation. You will play a pivotal role in ensuring our messages reach the right audience at the right time. And as a data enthusiast, you will become an expert in our users, diving deep into the data to get at the core of how to attract, convert, engage and retain users.
Your areas of ownership:
- Effectively nurture leads, convert prospects, and increase customer retention through onboarding and in-product outreaches
- Own and execute lead nurture/re-engagement email and ...
The Real Dill ☘️
Originally starting out as an online mental health program aimed at employers to help reduce downsream healthcare costs, Meru Health has made a few interesting growth/pivot options into the wider mental health space - such as partnering with decentralized clinical trial provider Curebase to test the effectiveness of its treatment programs aimed at reducing burnout, depression, and anxiety. This is likely the future of mental health apps - as the space gets more crowded, users will demand more validation via controlled studies to separate innovators from pretenders. Currently starting with a small pilot of around 15 subjects, Meru Health plans to expand to a larger trial with several hundred subjects - with the smaller trial funded in part by the National Institute of Health (NIH)'s Small Business Innovation grant program. (September 2023)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About Meru Health
Digital mental health platform advocating a mind-body approach that uses human support, biofeedback, and digital tools to expand access to help deliver superior clinical outcomes.
MissionTo change mental health care as we know it
Wow FactorAuthored study reporting 73% of Meru participants show clinically significant improvement, and 59% are in remission from symptoms of depression or anxiety
Company benefits
- 🏖️ Paid vacation leave
Pickle is not affiliated with listed companies unless otherwise noted.
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