Description

Description Position Title: Director of Branding-HSO Marketing-Mount Sinai Hospital-Full Time-Days Position Summary: The Director of Branding will serve as the primary advocate for Mount Sinai Health System’s brand, overseeing its evolution, implementation, and consistency across all touchpoints. Reporting to the Senior Director of Branding, this role requires a strategic leader who will manage brand initiatives, engage stakeholders, and ensure the alignment of brand standards across the organization. The Director will work closely with internal teams, creative professionals, and brand consultants to strengthen and expand Mount Sinai’s brand identity, ensuring it resonates with employees, patients, and the community. Responsibilities Brand Strategy and Identity: Lead efforts to optimize and expand the Mount Sinai Health System’s brand identity, updating brand guidelines, assets, templates, and tools as needed. Brand Consistency: Ensure the consistent application of brand standards across all organizational touchpoints, both internal and external. Cross-Functional Collaboration: Partner with marketing, communications, and creative teams to refine and implement brand strategies, ensuring alignment and ...