Role Overview

Noom is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. We’re a mission-driven, high-growth organization that’s powered by science, technology, and world-class talent. 

As the Associate Director of Commercial Content Strategy, you will play a pivotal role in shaping Noom’s B2B content ecosystem. Your expertise in nutrition, well-being, and psychology, coupled with your knowledge of payer buyer types, will be essential in helping to shape our commercial story for Employers, Health Plans, PBMs, Channel Partners, Providers and Government. Additionally, you will collaborate closely with our internal Behavioral Science, Clinical, and Product teams to integrate their insights into our content. 

What You’ll Be Doing

• Develop and execute a comprehensive content strategy that aligns with our mission, brand voice, buyer types, and business objectives.
• Build and manage the B2B “Content Factory,” including publishing schedules, analytics and always-on content that supports and engages B2B payer types.
• Partner closely with paid/owned channel ...