
Job Description
Noom is a leading global digital health company focused on helping people live better longer. We’re a mission-driven organization that’s powered by science, technology, and world-class talent.
We are seeking a data-driven and results-oriented Director of Lifecycle Marketing to oversee lead generation, nurturing, and conversion marketing efforts. You will lead the planning, execution, and optimization of email and omnichannel campaigns designed to convert leads into paying Noom users, nurture freemium users into subscribers, and re-engage lapsed customers. You’ll work closely with cross-functional partners to ensure data and insights are at the core of every decision. This is a strategic marketing leadership role that requires a deep understanding of campaign performance, testing, and process optimization to drive measurable business outcomes.
This is an incredible opportunity to grow the Noom LCM strategythrough relevant, personalized campaigns that nurture consumer relationships with Noom to drive conversion. If you are a confident, analytical, proven leader who thrives on developing high-impact direct communication channels as part of an ...
The Real Dill ☘️
Noom is one of the more senior metabolic management startups on the market - they've been around for nearly a decade, have raised $600mn+, and earned hundreds of millions in revenue. Originally a phone app that color coded foods to help users seeking weight loss manage eating behaviors and choices, they've grown to include additional programs, such as telehealth prescription programs for GLP-1s and other synergistic programs to help patients combine behavior change with weight loss goals. However, much like other tech companies, Noom has experienced a few series of layoffs over the last few years. Is the weight-loss startup space reaching saturation? (May 2024)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About Noom
Personalized weight management through psychology-based coaching
MissionTo help people live healthier lives through behavior change
Wow FactorFirst mobile app to be recognized by CDC as a diabetes control program (2017)
Company benefits
- 🏖️ Paid vacation leave
- 🐣 Maternity/paternity leave
- 🏋️♂️ Gym membership
- 🏦 401K/retirement
- 🩷 Wellness Benefits
- 🤢 Paid sick leave
Pickle is not affiliated with listed companies unless otherwise noted.
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