
Job Description
Job Title: Head of Demand Marketing Job type: Full time / Permanent Location: Fully remote working / US based
**Description:**The Head of Demand Marketing will plan, build, and run inbound and outbound marketing programs to drive and accelerate pipeline growth. You will help us define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing teletherapy business. You will own the delivery of top-of-funnel activity through paid and organic channels (SMM, SEM, Content, Social), MQL goals, and revenue contribution attributed to marketing.
**Responsibilities:**Strategy: Create and execute multi-channel demand generation strategies that are aligned to personas, audiences, and our revenue objectives to support pipeline and revenue goals;Campaign Management: help construct and bring to life marketing programs, and successfully create and roll out highly targeted and broad demand generation programs that engage and advance interest across the lead, client and patient lifecycle.
Messaging: Be able to understand the minds of our buyers to ...
The Real Dill ☘️
Here's a crazy stat from Resilience Lab: "Fewer than 600,000 active licensed therapists are practicing in the U.S. today, resulting in 40% of U.S. adults being unable to find mental health care treatment." This is absolutely wild - the global clinician shortage is well-reported throughout the media news cycle, but seeing it's specific impact in mental health quantified is pretty shocking. Resilience Lab has developed an ecosystem around this problem - upskilling to narrow the divide between academic and practice, revenue management for billing, and matching of patients to providers. Really interesting, and well-timed. (April 2024)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About Resilience Lab
Collaborative mental health therapy platform
MissionTo connect therapists to clients to deliver high-quality care and mental health access
Wow FactorDelivered more than 120,000 therapy sessions since the creation of the company
Company benefits
- 🔐 Health insurance
- 🏝️ Paid time off
Pickle is not affiliated with listed companies unless otherwise noted.
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