Job Description
As Head of Marketing, you will be part of the team launching a new initiative focused on Mental Health Outcomes. This is an unique opportunity to set the direction of a highly impactful project that can reshape how mental health is perceived, and has the potential to transform the lives of thousands of Sword users. In this role, you will be responsible for developing and executing a comprehensive marketing strategy to drive awareness, engagement and adoption among both business clients and end consumers. This will include thinking creatively and shaping the brand direction and positioning. As the Head of Marketing, you will own the marketing performance of this initiative, mainly on the B2C side, but also on B2B side, while working cross functionally to get things done.This is a highly strategic full-stack marketing role that requires creativity, strong storytelling skills, and a hands-on approach to building and executing marketing initiatives across diverse channels from the ground up
What you'll be doing:
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The Real Dill ☘️
Founded in Portugal, SWORD Health is another digital musculoskeletal health unicorn (companies of $1Bn valuation or more) competing with the likes of Hinge Health. This makes sense - there's room in the space for multiple large players, considering the outsized impact of musculoskeletal disorders on national healthcare spending. To see just how much money there is to be made in the space, the Journal of the American Medical Association (JAMA) estimates that low back and neck pain alone accounted for a whopping $134.5B in healthcare expenditures in the US in 2016...with the number 2 spot going to other musculoskeletal disorders at a paltry $130B. The bottom line: surgeries are costly, pain is a huge factor that can be addressed through more conservative means, and physical therapy services are a huge opportunity to address both of these pain points. (October 2023)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About SWORD Health
Digital musculoskeletal care provider offering personalized therapy and support.
MissionTo free two billion people from pain
Wow FactorSWORD Health's gamified approach to rehabilitation engages patients with interactive exercises and challenges, making therapy sessions enjoyable while promoting consistent progress and adherence.
Company benefits
- 📕 Learning and development allowance
Pickle is not affiliated with listed companies unless otherwise noted.
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