Job Description
Sword Health is looking for an extraordinary candidate to join our marketing team as our Growth Marketing Manager for Thrive. This individual will be a key contributor to the Thrive Marketing team ideating and deploying growth marketing experiments to drive member acquisition and engagement.
Key Responsibilities:
- Design and execute data-driven growth marketing tactics, across key channels including email, push, SMS, direct mail and landing pages.
- Ideate and conduct experiments to drive efficient member acquisition and retention.
- Explore and test new marketing channels to expand reach and drive member growth.
- Analyze growth marketing performance and optimize across channels, creative and audiences.
- Leverage personalization to drive marketing efficiency & enhance user experience.
- Collaborate with cross-functional teams, including Engineering, Data Science, and Marketing Ops.
Who they are:
- 5+ years of relevant experience in B2C growth marketing
- Proficiency in CRM marketing, including email, push, and SMS, with a solid understanding of lifecycle marketing and audience segmentation.
- Expertise in developing and executing experiment-driven marketing ...
The Real Dill ☘️
Founded in Portugal, SWORD Health is another digital musculoskeletal health unicorn (companies of $1Bn valuation or more) competing with the likes of Hinge Health. This makes sense - there's room in the space for multiple large players, considering the outsized impact of musculoskeletal disorders on national healthcare spending. To see just how much money there is to be made in the space, the Journal of the American Medical Association (JAMA) estimates that low back and neck pain alone accounted for a whopping $134.5B in healthcare expenditures in the US in 2016...with the number 2 spot going to other musculoskeletal disorders at a paltry $130B. The bottom line: surgeries are costly, pain is a huge factor that can be addressed through more conservative means, and physical therapy services are a huge opportunity to address both of these pain points. (October 2023)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About SWORD Health
Digital musculoskeletal care provider offering personalized therapy and support.
MissionTo free two billion people from pain
Wow FactorSWORD Health's gamified approach to rehabilitation engages patients with interactive exercises and challenges, making therapy sessions enjoyable while promoting consistent progress and adherence.
Company benefits
- 📕 Learning and development allowance
Pickle is not affiliated with listed companies unless otherwise noted.
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