Job Description
The Director of Growth Marketing for Nurx is a key leadership role within the Marketing team and the Nurx business. You will lead the customer acquisition and growth functions for our Mental Health, Anti-Aging, Women’s Hair Loss and Eyelash Growth. You’ll drive new customer revenue growth by testing and scaling digital and offline acquisition channels, establishing A/B testing and experimentation best practices, and optimizing the marketing mix for maximum return on investment. You’ll also be lead 1-2 growth marketers and will need to continue to build, uplevel, and retain a high-performing team.
This position requires a keen combination of creativity, an outstanding analytical and strategic mindset, and strong leadership abilities to unlock the next stage of growth for Nurx. The right candidate knows how to deploy paid media best practices to drive paid channel efficiency, lead generation, and purchases, while also leveraging the power of brand and organic marketing to grow. Given the scale and impact of marketing within the organization, ...
The Real Dill ☘️
Think of Thirty Madison as the "parent company" of a variety of virtual-first specialty healthcare companies such as Keeps (men's hair loss), Cove (migraine care), Nurx (sexual and reproductive health) and more. It's pretty fascinating to see how the idea of a "multi-specialty hospital" is evolving in the digital age - Thirty Madison is splicing out different areas of care and, rather than rolling them into one giant monolith, keeping them separate and, ultimately, more focused on specific problems. This strategy seems to be working well for them - they've raised hundreds of millions of dollars, provide care across a huge variety of subspecialties, and have achieved a valuation well north of $1bn. (April 2024)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About Thirty Madison
Collection of virtual-first specialized healthcare brands
MissionTo deliver on healthcare's biggest opportunities, including patient outcomes, access, and patient experience
Wow Factor900,000+ patients under active care across it's brands
Pickle is not affiliated with listed companies unless otherwise noted.
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