Role Title: Director, Lifecycle Marketing

Location: Remote position

At Tia, we’re looking for a Director of Lifecycle Marketing who will set the standard for LCM at Tia—defining the vision, building scalable systems, and leading execution. This role requires a strategic thinker and operator who can establish a long-term thesis for lifecycle marketing while also being deeply hands-on with deployment. You’ll need to move fast, iterate, and pivot in response to broader strategic shifts while personally executing campaigns when needed. You’ll be responsible for building best-in-class systems that enable one-to-many influence, ensuring that our lifecycle marketing engine drives lead conversion, utilization, and retention across multiple channels.

This person must also be deeply aligned with the New Member Growth team and Care Strategy team, ensuring that lifecycle marketing efforts are tightly integrated with broader business priorities, product roadmaps, and patient care goals.

Responsibilities

Build scalable systems to optimize Tia’s lifecycle marketing engine

• Design and implement scalable lifecycle marketing programs that drive lead conversion, utilization, and ...