Job Description
At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
As a Product Marketing Manager, you will work cross-functionally between the Marketing and Product teams to develop engaging consumer-facing marketing that highlights WHOOP product innovation. Your role aims to drive feature awareness and distinguish WHOOP from the competition. You are creatively-minded, analytically-rigorous, and results-oriented, continually seeking new and effective ways to reach customers.
Responsibilities:
- Support the marketing roadmap for new and existing consumer-facing features, taking into account member types and business impact
- Support both our go-to-market campaigns and evergreen (in the market) feature promotion to existing customers and prospects
- Own Thought Leadership marketing, app store, and PMM performance reporting
- Work with Creative, Product, and Marketing teams to provide clear positioning and messaging hierarchies for go-to-market campaigns that translate technical features into clear user benefits
- Project manage launches, coordinating with multiple ...
The Real Dill ☘️
WHOOP is almost Facebook-esque in it's origin story - a group of Harvard friends going all-in on a potentially revolutionary idea. In WHOOP's case, that idea was wearables (and, intrinsically, the data generated by users using these wearables). By focusing hard on the potential gains surrounding human performance, its garnered endorsements from kingpins of the sports world like LeBron James, Michel Phelps, Rory McIlroy, and Patrick Mahomes and has been approved as a "fitness wearable" by sports leagues like the MLB, NFL, PGA Tour, and Crossfit. The result: a startup success story with a valuation well into the billions, backed by investment powerhouses such as SoftBank's Vision Fund. (September 2023)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About WHOOP
Wearables (fitness tracker) and analytics company helping users improve their health and performance
MissionTo unlock human performance.
Wow FactorWHOOP's collaborative approach extends beyond individuals to include teams and organizations, revolutionizing how athletes, coaches, and healthcare professionals optimize training regimens, prevent injuries, and enhance overall performance through data-driven insights and collective feedback
Company benefits
- 🐣 Maternity/paternity leave
Pickle is not affiliated with listed companies unless otherwise noted.
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