Job Description
At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
The Marketing Analytics team at WHOOP helps drive smarter, data-backed decisions that fuel sustainable growth. We work closely with stakeholders across marketing, product, and growth to ensure that insights translate into meaningful business outcomes. Our team values collaboration, curiosity, and structured problem-solving—using data to bring clarity to complex challenges and helping WHOOP optimize how we engage and retain members.
We are seeking a Senior Business Analyst to support our Lifecycle Marketing (LCM) team, which plays a critical role in engaging, retaining, and monetizing our member base. This role will drive insights that optimize WHOOP’s marketing campaigns, refine customer segmentation strategies, and improve retention and engagement metrics. You will work closely with LCM, Data Engineering, and Product teams to ensure data-driven decision-making and campaign effectiveness.
**This role is based ...
The Real Dill ☘️
WHOOP is almost Facebook-esque in it's origin story - a group of Harvard friends going all-in on a potentially revolutionary idea. In WHOOP's case, that idea was wearables (and, intrinsically, the data generated by users using these wearables). By focusing hard on the potential gains surrounding human performance, its garnered endorsements from kingpins of the sports world like LeBron James, Michel Phelps, Rory McIlroy, and Patrick Mahomes and has been approved as a "fitness wearable" by sports leagues like the MLB, NFL, PGA Tour, and Crossfit. The result: a startup success story with a valuation well into the billions, backed by investment powerhouses such as SoftBank's Vision Fund. (September 2023)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About WHOOP
Wearables (fitness tracker) and analytics company helping users improve their health and performance
MissionTo unlock human performance.
Wow FactorWHOOP's collaborative approach extends beyond individuals to include teams and organizations, revolutionizing how athletes, coaches, and healthcare professionals optimize training regimens, prevent injuries, and enhance overall performance through data-driven insights and collective feedback
Company benefits
- 🐣 Maternity/paternity leave
Pickle is not affiliated with listed companies unless otherwise noted.
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