Job Description
At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.
As the Head of Social Media at WHOOP, you’ll own the programming across our owned media channels with the goal of originating compelling brand stories to efficiently drive global awareness for the brand and build a healthy funnel for high quality member acquisition.
RESPONSIBILITIES:
- Lead organic owned media channels, including social (e.g. Instagram, Threads, TikTok, etc.), YouTube, and emerging mediums. Develop playbooks for growth, engagement, alignment to the WHOOP mission/vision and ultimately conversion to the membership sales funnel.
- Own the WHOOP programming calendar and build a content planning process that ensures appropriate timing, alignment to tentpole moments, coverage of brand opportunities, resource allocation, and alignment to required impact. Evaluate content slate and develop framework for refining the content playbook.
- Develop a clear POV on the purpose of each distribution ...
The Real Dill ☘️
WHOOP is almost Facebook-esque in it's origin story - a group of Harvard friends going all-in on a potentially revolutionary idea. In WHOOP's case, that idea was wearables (and, intrinsically, the data generated by users using these wearables). By focusing hard on the potential gains surrounding human performance, its garnered endorsements from kingpins of the sports world like LeBron James, Michel Phelps, Rory McIlroy, and Patrick Mahomes and has been approved as a "fitness wearable" by sports leagues like the MLB, NFL, PGA Tour, and Crossfit. The result: a startup success story with a valuation well into the billions, backed by investment powerhouses such as SoftBank's Vision Fund. (September 2023)
Jon Lee, PT, DPT, OCS, FAAOMPT, MBA
Pickle co-founder
About WHOOP
Wearables (fitness tracker) and analytics company helping users improve their health and performance
MissionTo unlock human performance.
Wow FactorWHOOP's collaborative approach extends beyond individuals to include teams and organizations, revolutionizing how athletes, coaches, and healthcare professionals optimize training regimens, prevent injuries, and enhance overall performance through data-driven insights and collective feedback
Company benefits
- 🐣 Maternity/paternity leave
Pickle is not affiliated with listed companies unless otherwise noted.
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